Last updated: 29 September 2026
At Malka Europe, we respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, create an account, place an order, contact us, subscribe to our communications or otherwise interact with Malka Europe.
It also explains your rights under the General Data Protection Regulation (GDPR) and other applicable data protection laws.
1. Who We Are
Malka Europe is operated by:
E. MALKA ECOMMERCE SOLUTIONS LTD
Company Registration No.: HE 491110
148 Faneromenis Avenue
Larnaca, Cyprus
Email: [email protected]
E. MALKA ECOMMERCE SOLUTIONS LTD is the data controller responsible for the personal data described in this Privacy Policy.
2. Personal Data We Collect
Depending on how you use our website and services, we may collect the following categories of personal data.
Information You Provide to Us
This may include:
- your name;
- billing and delivery address;
- email address;
- telephone number;
- account and login information;
- order and purchase information;
- VAT information, where applicable;
- communications you send to us;
- customer service enquiries;
- returns, refunds and complaint information;
- product reviews or other information you voluntarily provide; and
- marketing preferences.
Payment Information
Payments are processed through third-party payment providers.
We may receive information relating to the status and details of a transaction, such as payment confirmation, transaction reference, payment method and limited payment-related information.
We do not normally receive or store your complete payment card details when these are processed directly by an independent payment provider.
Information Collected Automatically
When you visit our website, certain technical information may be collected automatically, depending on your consent choices and applicable law.
This may include:
- IP address;
- browser type;
- device type;
- operating system;
- pages and products viewed;
- referring website or source;
- date and time of visits;
- interactions with our website;
- purchases and other conversion events;
- online and cookie identifiers; and
- information collected through cookies and similar technologies.
3. How We Use Your Personal Data
We may use personal data to:
- process and fulfil orders;
- arrange delivery;
- process payments and refunds;
- manage customer accounts;
- communicate about orders;
- provide customer support;
- process returns, complaints and warranty claims;
- prevent fraud and protect our website;
- maintain accounting, tax and business records;
- comply with legal and regulatory obligations;
- improve our website, products and customer experience;
- understand website usage and performance;
- measure the effectiveness of our advertising;
- send marketing communications where permitted;
- display or measure advertising where permitted; and
- establish, exercise or defend legal claims.
We will not use personal data for an incompatible purpose unless permitted by applicable law.
4. Legal Bases for Processing
Under the GDPR, we rely on one or more lawful bases depending on the purpose of the processing.
Performance of a Contract
We process personal data where necessary to enter into or perform a contract with you.
For example, we need your name, address and contact details to process and deliver an order.
Legal Obligation
We process and retain certain information where necessary to comply with legal obligations, including accounting, taxation, consumer protection and regulatory requirements.
Legitimate Interests
We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.
These interests may include:
- operating and improving our business;
- providing customer service;
- protecting our website and systems;
- preventing fraud and misuse;
- maintaining appropriate business records; and
- establishing or defending legal claims.
Consent
Where required, we rely on your consent for activities such as non-essential cookies, analytics technologies, advertising technologies and certain marketing communications.
Where processing is based on consent, you may withdraw that consent at any time.
Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.
5. Orders & Deliveries
When you place an order, we process the information necessary to complete your purchase and arrange delivery.
Relevant personal information may be shared with companies involved in fulfilling your order, including:
- payment providers;
- banks or financial service providers;
- shipping and courier companies;
- logistics or fulfilment providers; and
- technical service providers required to process the transaction.
We only share information reasonably necessary for the relevant service.
6. Payment Processing
Payments made through our website are processed by third-party payment providers.
Depending on the payment method selected, these providers may receive information necessary to authorise, process and protect the transaction.
We may receive confirmation of payment, transaction references and limited payment information.
We do not normally store complete credit or debit card details on our own systems.
Payment providers may process certain information as independent data controllers under their own legal obligations and privacy policies.
7. Customer Accounts
If you create an account with Malka Europe, we may process information necessary to create and manage your account, including:
- your name;
- email address;
- account credentials;
- saved addresses;
- order history; and
- account preferences.
You are responsible for keeping your login credentials confidential.
Please contact us if you believe your account has been accessed without authorisation.
8. Marketing Communications
Where permitted by applicable law, we may send you emails about Malka Europe products, new arrivals, promotions, offers or other relevant updates.
Where consent is required, we will send such communications only after obtaining the appropriate consent.
You may unsubscribe from marketing communications at any time by clicking the unsubscribe link contained in our marketing emails or by contacting:
Unsubscribing from marketing does not prevent us from sending transactional or service messages relating to an order, payment, delivery, account or customer service request.
9. Cookies & Similar Technologies
Our website uses cookies and similar technologies.
Cookies are small pieces of information stored on or accessed from your device.
Depending on their purpose, cookies and similar technologies may be used to:
- operate essential website functions;
- maintain your shopping cart;
- support checkout and account functionality;
- remember preferences;
- protect the website and prevent fraud;
- understand how visitors use the website;
- measure website performance;
- measure advertising effectiveness; and
- support advertising and remarketing where permitted.
We divide these technologies into the following general categories.
Strictly Necessary Cookies
These technologies are necessary for essential website functions, including shopping-cart, checkout, security, account and other core functionality.
Where permitted by applicable law, strictly necessary technologies may operate without consent.
Analytics Cookies
Analytics technologies help us understand how visitors use our website and how the website performs.
These technologies are non-essential and, where required by applicable law, are activated according to your consent choices.
Advertising & Marketing Cookies
Advertising technologies may help us measure advertising performance, understand whether an advertisement resulted in a website visit or purchase and support advertising or remarketing activities.
Where consent is required by law, these technologies are activated according to your consent choices.
Preference Cookies
These technologies may remember choices you make so that the website can provide relevant functionality and preferences.
Where consent is required, they will be used according to your choices.
You can manage available cookie categories through our cookie consent system.
10. Google Analytics
We use Google Analytics, a web analytics service provided by Google, to help us understand how visitors interact with our website and to measure website performance.
Depending on your consent choices and our configuration, Google Analytics may process information such as:
- pages visited;
- products viewed;
- website interactions;
- visit duration;
- referring sources;
- browser and device information;
- online identifiers;
- purchase or conversion events; and
- technical information associated with a visit.
We use this information to better understand how our website is used and to improve our website, products and customer experience.
Where required by applicable law, Google Analytics technologies that require consent will operate according to the consent choices you make through our cookie consent system.
Your consent choices may also be communicated to Google through Google’s consent management mechanisms.
You may change or withdraw your consent through our cookie settings.
Google may process certain information according to its own applicable terms and privacy documentation.
11. Meta Pixel
We use the Meta Pixel, a technology provided by Meta.
The Meta Pixel helps us understand how people interact with our website after seeing or interacting with our advertising and helps us measure the effectiveness of advertising campaigns.
Depending on your consent choices and our configuration, information processed through the Meta Pixel may include:
- pages viewed;
- products viewed;
- products added to a shopping cart;
- checkout activity;
- purchases;
- browser or device information;
- online identifiers; and
- other website interaction or conversion information.
This information may be used to measure advertising performance and, where permitted and enabled, support advertising audiences, remarketing or related advertising functionality.
Where consent is required by applicable law, the Meta Pixel and related non-essential advertising technologies will operate according to the consent choices you make through our cookie consent system.
You may change or withdraw your consent through our cookie settings.
Meta may process information received through its technologies in accordance with its own applicable terms and privacy documentation.
12. Cookie Consent & Your Choices
When you visit our website, you may be presented with a cookie consent banner or preference centre.
Where consent is required, you will be able to make choices regarding non-essential technologies.
Depending on the functionality of our consent system, these choices may include:
- Accept All
- Reject All
- Manage Preferences
Rejecting non-essential cookies will not prevent you from purchasing products or using the essential functions of the Malka Europe website.
You may change or withdraw your consent at any time through the cookie settings available on our website.
Withdrawing consent does not affect the lawfulness of processing that occurred before withdrawal.
For more detailed information about the individual cookies and technologies currently used on our website, their providers, purposes and duration, please see our Cookie Policy and/or cookie preference centre.
13. Who We Share Personal Data With
We do not sell your personal data.
We may share personal data where necessary with trusted third parties, including:
- website hosting providers;
- e-commerce and technical service providers;
- payment processors;
- banks and financial service providers;
- shipping, courier and logistics providers;
- email and communications providers;
- Google, in connection with Google Analytics and related services where applicable;
- Meta, in connection with the Meta Pixel and related advertising services where applicable;
- analytics and advertising providers where permitted;
- professional advisers, including accountants, auditors and legal advisers; and
- government, regulatory or law-enforcement authorities where disclosure is required by law.
Some service providers process personal data on our behalf, while others may act as independent data controllers for particular processing activities.
14. International Data Transfers
Some of the companies and service providers we use may process personal data outside Cyprus or the European Economic Area (EEA).
This may include international technology, analytics, payment, communications or advertising providers.
Where personal data is transferred outside the EEA, we take appropriate steps where required by applicable data protection law to ensure an appropriate level of protection.
Depending on the provider and destination, these measures may include:
- a European Commission adequacy decision;
- approved Standard Contractual Clauses;
- participation in an applicable recognised data-transfer framework; or
- another lawful transfer mechanism permitted under applicable data protection law.
You may contact us for further information about safeguards applicable to relevant international transfers.
15. How Long We Keep Personal Data
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, accounting, tax, regulatory and dispute-resolution requirements.
Different categories of personal data may therefore be retained for different periods.
When determining an appropriate retention period, we consider:
- why the information was collected;
- the nature and sensitivity of the information;
- applicable legal requirements;
- accounting and taxation obligations;
- potential disputes or legal claims; and
- whether the information remains necessary for our relationship with you.
Where personal data is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.
The duration of individual cookies may differ. More specific information may be available through our Cookie Policy or cookie preference centre.
16. How We Protect Personal Data
We use appropriate technical and organisational measures designed to protect personal information against unauthorised or unlawful processing, accidental loss, destruction, alteration or disclosure.
However, no method of electronic transmission or storage can guarantee absolute security.
We review the measures appropriate to the nature of the personal information we process.
17. Your Rights Under the GDPR
Subject to the conditions and exceptions provided by applicable law, you may have the right to:
- Access personal data we hold about you;
- Rectify inaccurate or incomplete personal data;
- Request erasure of your personal data in certain circumstances;
- Restrict processing in certain circumstances;
- Object to processing in certain circumstances;
- Object to direct marketing at any time;
- Data portability for certain personal data;
- Withdraw consent where processing is based on consent; and
- Lodge a complaint with a competent data protection supervisory authority.
To exercise your rights, please contact:
We may need to verify your identity before fulfilling certain requests.
We will respond within the timeframe required by applicable data protection law.
18. Direct Marketing Rights
You have the right to object to the processing of your personal data for direct marketing purposes at any time.
If you unsubscribe or object to direct marketing, we will stop using your personal data for that purpose.
We may retain limited information necessary to record and respect your opt-out preference.
19. Automated Processing
Certain technologies used on our website may automatically process information for purposes such as analytics, security, fraud prevention, advertising measurement or audience creation.
We do not intend to make decisions that produce legal or similarly significant effects on you based solely on automated processing unless such processing is permitted by applicable law and appropriate safeguards are provided.
20. Children’s Privacy
Our website is not specifically directed at children.
We do not knowingly seek to collect personal data directly from children for marketing purposes.
If you believe that a child has provided personal information to us inappropriately, please contact us.
21. Third-Party Websites
Our website may contain links to websites or services operated by third parties.
Those third parties may have their own privacy policies and practices.
We are not responsible for the privacy practices of independent third-party websites, and we encourage you to review their privacy information before providing personal data.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- our website;
- our services;
- technologies or providers we use;
- our business operations; or
- applicable legal or regulatory requirements.
The latest version will be published on this page and the Last updated date will be updated accordingly.
Where required by law, we will provide additional notice of material changes.
23. Contact Us
If you have questions about this Privacy Policy, our use of your personal data or wish to exercise your data protection rights, please contact:
E. MALKA ECOMMERCE SOLUTIONS LTD
Company Registration No.: HE 491110
148 Faneromenis Avenue
Larnaca, Cyprus
Email: [email protected]
24. Right to Lodge a Complaint
If you believe that your personal data has been processed in violation of applicable data protection law, you have the right to lodge a complaint with a competent data protection supervisory authority.
As Malka Europe is operated from Cyprus, the relevant supervisory authority is the:
Office of the Commissioner for Personal Data Protection – Cyprus
You may also have the right to contact the competent data protection authority in the EU/EEA country where you live or work.
We encourage you to contact us first at [email protected] so that we have an opportunity to address your concerns.
